Personal and Career Change Branding
Brand design for experienced professionals defining what comes next
You might recognize yourself in one of these scenarios:
You’ve taken time off to raise children
You’re returning to work with new perspective and a clearer sense of where you want to focus, but your professional identity no longer reflects who you are or where you’re headed.
You’re leaving corporate life after 20 years
You’re stepping away from a title and into something more independent like consulting, advisory work, or a new venture you’ve wanted to build for years.
You’re turning your expertise into a consultancy
You have real experience and a point of view, but your website still reads more like a résumé than an established business.
You’ve gained experience and your branding fell behind
You’re not starting over. You’re distilling years of experience into something more focused, distinctive, and reflective of the work you want to do next.
Ways we can help
Name your new business
Explore names that reflect your expertise and feel credible, distinctive, and right for the direction you’re heading.
Clarify your positioning
Define your focus, articulate your point of view, and identify what sets your expertise apart.
Develop your visual identity
Start with a logo and build the visual elements around it to create a polished, modern identity that feels distinctly yours.
Create a color and typography system
Make thoughtful choices about color and type that work together across your website, social platforms, and print materials.
Establish a tone of voice
Develop copy and messaging that communicate your experience and expertise without sounding corporate or inflated.
Design your digital presence
Create a website and social presence that reflect your new focus and present a consistent, professional picture of your work.
Launch your marketing materials
Bring your new identity to life with business cards, presentations, proposals, media kits, announcements, and other materials for your next chapter.