Acupuncture is one of Traditional Chinese Medicine’s physical treatments for health problems. As an acupuncture and wellness practitioner in New York City, Dr. Venessa Lee faces a tremendous amount of competition. In Manhattan alone, there are over 700 licensed acupuncturists. Differentiation is a must.

Dr. Lee is Chinese and her philosophy layers modern wellness with the traditional elements of her culture. Our branding research showed that many acupuncturists gloss over their asian heritage and utilize spa-themed photography like plant life and zen stones. This presented us with an opportunity to lean into Dr. Lee’s heritage and create her distinctive take on serenity.

The home page sets the scene. View our design for her website at drvenessalee.com.