Many organizations have been there before: a designer hands off a shiny new logo and barebones brand guidelines, and expects you to know what to do with them. You've paid for the designer's time so you give it a try. However, years later you’re still piecing together a cohesive identity, wondering if you ever liked the new logo in the first place.

CUNY Building Performance Lab was faced with a similar situation when our paths crossed. Our work began with minor adjustments to the logo, which became the basis for two distinct new looks for reports and presentations. We delivered detailed, robust templates; a lavish set of brand guidelines; and reworked basic stationery items like business cards and letterheads. We also provided ongoing support with 1:1 design reviews and live training sessions to ensure their team knows how to make the new identity shine.