Corporate Social Responsibility (CSR) reports are easy to dismiss as a tedious must-do. Some companies reduce them to a glorified Word document and miss an opportunity to both verbally and visually convey meaningful information to shareholders, customers, and employees. A significant milestone is the perfect reason to invest more time and effort.

In partnership with the Director of Sustainability at Cal-Maine Foods, we elevated their CSR for those very reasons. Professional photos taken at two of their farms are showcased throughout, while data visualizations are brought to life with color and custom iconography. We expanded their brand guidelines which will allow them to use photography, typography, colors, and iconography in a similar manner going forward.

Below are excerpts from the CSR report and expanded brand guidelines.