In order to build on the momentum of previous years — and tell the compelling story of a decades-old, successful, growing brand — a franchisor needed to breathe new life into their marketing materials. Their existing materials included an on-screen presentation, brochure, one-pagers, and advertisements, all of which were created in-house and lacked the outside perspective that is so often necessary at this turning point.

Our refresh features crisp, concise copy; curated modern photography; polished typography; and a bright, inviting color palette. An underlying grid allows room for graphic elements and plenty of white space, which keeps the audience engaged and prevents eye fatigue. We also upgraded their existing brand guidelines, as they did not offer guidance on where or how to use photography and were primarily established for use in basic PowerPoint and Word document templates. Samples from the presentation and brochure are below.