Franchise Development: Marketing Materials Refresh
A fresh perspective for an established brand
A successful, growing brand can still end up with marketing materials that feel like they were made one at a time. Over the years, a franchisor had developed an on-screen presentation, brochures, one-pagers, and advertisements in-house, but the materials lacked a cohesive visual point of view.
We stepped in with an outside perspective, refining the copy and visual language across the materials while staying true to the established brand. Crisp, concise messaging, modern photography, polished typography, and a bright, inviting palette gave the materials a more current and confident presence.
An underlying grid brought structure to the layouts while leaving room for graphic elements and generous white space. We also expanded the brand guidelines to address photography — something the existing guidelines didn't cover — and to provide more useful direction beyond the basic PowerPoint and Word templates they had originally been built around.
The result was a more cohesive set of marketing materials that felt ready for the next stage of the brand's growth.
Samples from the presentation are below.
