Dr. Venessa Lee Acupuncture & Wellness
A refreshed identity grounded in cultural history
Dr. Venessa Lee’s approach to acupuncture and wellness brings together traditional Chinese medicine, her own cultural heritage, and a modern perspective on health and well-being.
Rather than defaulting to the familiar visual language of wellness brands, we looked to Dr. Lee’s Chinese heritage for a more distinctive point of view. The resulting identity draws on traditional Chinese visual references while keeping the overall experience contemporary, sophisticated, and calm.
The website builds on that identity through a considered combination of color, typography, imagery, and graphic elements, creating a visual world that feels distinctly connected to Dr. Lee and her approach.
Visit drvenessalee.com to see the website.
Logo, website, and color palette
Print collateral and ads
