Cal-Maine Foods: Corporate Social Responsibility Report
A milestone worth more than a standard report
A 25th anniversary is a milestone worth marking and an opportunity to make a CSR report feel like more than a collection of required information.
Working with the Director of Sustainability at Cal-Maine Foods, we created a report that gave the company’s anniversary year a stronger visual presence while making the content more engaging to read. Professional photography from two of their farms brought the company and its work into the report, while data visualizations were given more personality through color and custom iconography.
We also expanded Cal-Maine Foods’ brand guidelines to include direction for using photography, typography, color, and iconography in ways that could carry forward into future communications.
Below are excerpts from the CSR report and expanded brand guidelines.
Expanded set of brand guidelines
